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The 3 Little Bigs

Once upon a time, there were the 3 Little Bigs:  BigBigger, and Biggest.

This toxic trio was known to wreak havoc all across indecisive business kingdoms far and wide.

First, there was Big:

Better known as Inefficient.

Big can be spotted festering in most office settings. As new models evolve, Big does no such thing. Thus leading to your company’s processes, products, and people slowly falling behind.

Big knows you don’t take Big as serious as you should. Which brings a little smile to Big’s scarier sibling Bigger: Better known as Ineffective.

Compared to his smaller, slower brother, Bigger takes the frustration cake. As time slips by, with more indecision, Bigger is right there for most to plainly see: weakening cultures, watering down brave ideas, and perpetuating inaction. More times than not, hardworking office citizens can spot Bigger long before the Ivory Tower of leadership ever saw him coming. To them, Bigger’s impact is obvious. Yet because they stayed silent, assuming Bigger was seen by most, all across the land, the business continues to suffer.

Enter BiggestBiggest shows up when times are bleak and goes by the name of Irrelevance.

By the time Biggest shows its depressing face, once spotted, it’s usually too late to never see her again. Biggest outlives her welcome — staying with you when your business is externally in the shadows of meaningful conversations. Internally, she roams around a maze of sullen, surrendered “its-just-a-job” employees.

And your business?

It lives unhappily ever after.

The Disappointing End.

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Here’s the thing:

Many employees, usually those closest to the work, are already huffing and puffing about the lack of speed needed to overhaul an organization. And, sure, almost all organizations cope with some level of inefficiencies.

It’s only when we let those big threats run unchecked that we could land our businesses in a bigger problem: a land of ineffectiveness. And if we continue to allow indecisiveness to rule our day jobs, we may find our businesses in the biggest corporate conundrum of them all: the sad shadows of irrelevance.

It’s important to note that this paralyzing parable, is happening to companies near, far, and wide. Proactive change starts with clarity, conversation, commitments and, yes, courage.

The only way to install courage in a company is to instill courage in its people.

Ryan Berman
Ryan Berman
Ryan is an author, keynote speaker, and the founder of Courageous. His book, Return on Courage, shows how during these courage deficient times, courage is a competitive advantage for those leaders who choose to unlock it.
Twitter @ryanberman | LinkedIn @ryanberman

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